Career Services Consultants

The TruMann Career Consulting Group maximizes the effectiveness of higher education career services organizations to ensure high visibility and success for educational institutions and their students. Learn more about us.

Subscribe For Updates
* indicates required
Connect With Us

Subscribe via RSS

Trudy on Forbes

Global Employer Thought Leader Summit 

We recently returned from Israel where we were honored to chair the first ever Employer Thought Leader Summit in Israel, sponsored by MASA Israel Career Programs.

The summit brought together recruiting heads and leaders from major U.S. and Global employing organizations to engage in a week of meetings, forums, conferences and roundtables that focused on best practices on global recruiting and internships.

As we learned from our meeting with Saul Singer, one of the authors of "Start-Up Nation", Israel is a unique society that has cultivated an entrepreneurial work culture and made it a leading source of start up companies and social entrepreneurship. It is also a country that has many employers and government agencies  assessing and possibly re-thinking the concept of internships and the meaningful contributions they can make in a variety of work settings.

While we were there with senior representation from organizations including: Ernst & Young, Wells Fargo, Citigroup, Cisco, Teach for America and Whirpool to name a few. We met with Israeli fellows, employers and government officials and spoke at two conferences.

It was an amazing trip on so many levels.  If you are interested in learning more about the  Employer Thought Leader Summit, here are a few links to articles that discuss the project:

Jerusalem Post






Signs of an Improving Job Market: Positive Signs for the New Year

There were several stories disseminated in major news outlets today that discussed the significant drop in unemployment claims, giving rise to hope for an improved market for not only new graduates but for more experienced workers.

In fact at a meeting we attended in December with leading recruiting executives, all discussed plans to add positions and increase hiring in early 2011. A recent Linkedin poll also suported that a large number of employers intend to add headcount in the next 3-6 months. 

Keep in mind that there will be a demand for a variety of different types of jobs, from very technical and specialized positions to opportunities that require broad knowledge, strong communication skills and the ability to be flexible within a fast paced global economy.

Let's hope that the new year brings hope, good health and prosperity for all.


The Future of Recruiting

We wanted to share with you some comments and photos from our speaking engagement and participation in the 2010 Direct Employers Conference.

Trend data, best practices in recruiting college graduates and candidates in the experienced market were discussed, as well as projections for the future of recruiting and how social media will dramatically influence this landscape.

If you are not using social media to communicate to stakeholders or recommending that your students involve themselves in the professional aspects of social media, LinkedIn, Facebook etc., then you are not leveraging some of the most important strategies that are increasingly re-defining the recruiting space. 

As was clear to everyone who attended this year's Direct Employers meeting, many things are changing rapidly and there are many new innovations on the horizon that will impact all of our work.


Recruiting with Social Media

Social media recruiting is one of the most relevant and timely topics among hiring organizations today.  We're at the Direct Employers Association conference where we're presenting on college and intern recruiting. Shama Kabani, President of The Zen Marketing Group, shared some very insightful information on using social media in recruiting.  Among the key takeaways - "people are now the media".

In building a strategy, remember the 3 key goals are to:

  1. Find candidates 
  2. Build relationships with potential candidates AND current employees 
  3. Build your company brand for when candidates search for you.

According to Kabani, the 5 key steps to social recruiting include:

  1. Start with your internal website - it must be strong and up-to-date 
  2. Don't dismiss Google - you need to understand your organization's presence there 
  3. Create "strategic outposts" (e.g. Facebook, Twitter, LinkedIn) 
  4. Monitor and listen 
  5. Leverage each person and each strategy as needed.  

For more, read her book The Zen of Social Media Marketing.



Wall Street Adds Jobs

Anyone see the article by Nelson Schwartz in the New York Times?

Mr. Schwartz reports the happy news that Wall Street firms are hiring again. Schwartz contends that when i-banks start adding headcount it's a strong signal that the economy is going to rebound and start growing again. This is good news for college graduates and for some experienced professionals who were caught up in the downsizing when the banks were reducing payroll.

College graduates are particularly well positioned for this upturn because they are an adaptable, lower cost option very familiar with social media and other technology. Our advice to experienced professionals in this market, however, is to position themselves as problem solvers who can get the job done and won't need the training, coaching and same amount of ramp up time.